Stellar Health is a startup focused on high-end organic supplements, beginning with shilajit gummies infused with manuka honey. Their brand emphasizes excellence, sustainability, and empowerment, aiming to revolutionize the supplement market. With no prior packaging concepts, Stellar Health approached JRNY for a complete design solution that reflected their premium positioning, brand identity, and sustainability commitment.
Develop packaging that is distinctive, interactive, and aligns with their "spatial" brand theme.
Incorporate black and gold elements symbolizing natural extracts and luxury.
Design a creative way to include product information cards within the packaging.
Ensure the design accommodates varying budgets without compromising quality.
With no prior packaging concepts, Stellar Health approached JRNY for a complete design solution that reflected their premium positioning, brand identity, and sustainability commitment.
Created a pull-tab shaped like a comet trail to align with the spatial theme, offering customers a memorable way to access product information.
Proposed a simpler cylindrical option as a cost-effective alternative, maintaining brand identity while streamlining production.
Selected as the final design for its unique aesthetics and alignment with the brand's narrative. Enhanced functionality with stacking capabilities and optimized use of internal space.
Reinforced the brand’s tree-planting initiative by featuring the commitment on the packaging. Ensured all materials and processes adhered to sustainable practices.
Modular design allowed for seamless adaptation to future product lines.
The entire process, from initial inquiry to final delivery, was completed within three months.
JRNY partnered with Stellar Health to transform their vision into a tangible, premium packaging solution that aligned with their brand ethos and sustainability commitment.
The hexagonal structure provided a distinct and functional solution that stood out in the market.
The use of eco-friendly materials reinforced Stellar Health’s environmental promise.
The pull-tab and hidden compartment created a memorable unboxing experience.
Modular options allowed flexibility for future scaling and production needs.
Allan Chang
Sales Director
Patrick Wang
Industrial Designer
Sharon Y. Yu
Visual Designer
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